Blogs give readers something to share and discuss and hence it’s important that the write-up reaches a wide audience. SEO-friendly blogs provide traffic to a website and having inbound and outbound links in the blogs help with this. In this blog, we will see the type of links that you should include when writing a blog.
Why are Links Important in Blogs?
The links in the content connect two web pages that represent authority and credibility. Thus links on the page indicate votes for that page. The more links the page gets the more trustworthiness will be the website, which will improve the website traffic. Let’s see how these links work.
Links
When two web pages want to communicate link or hyperlink is the medium for those pages. It’s an object which helps to jump to a new location when you click on it. These links can be images or web addresses.
Most links are found in blue color as it is a standard color web browsers use to display the link. It is not possible to provide all the information in one blog which is why links play an important role in providing additional information in another blog.
Inbound Link
An inbound link is also known as a backlink, it occurs when another website links back to your site. Receiving these links in SEO indicates that your website is reliable and has high-quality content. This link serves as a vote of trust in the website.
Inbound link is important in SEO as it signals that another website has found your content valuable.
Inbound links are important as it provides a higher rank in SEO result, increase website traffic, and provide opportunities for business relationships.
And achieving all of these factors can be challenging but sixpl.com offer some amazing SEO packages that can assist a website in increasing its business.
Example of Inbound Link:
Look in the above paragraph, sixpl.com will receive an inbound link from my website. So in simple words, an outbound link from one website will be the inbound link for another website.
Outbound Link
This is the link that connects your website to another website or webpage. Outbound link, in a simple words, is an endorsement of the valuable content of others.
As an outbound link points out your website to another website or webpage, it also means sharing the authority of your page with another page, so make sure you connect valuable content that you believe is accurate and authentic.
Using the outbound link in the blog suggests to search engine that you have a linked to highly valuable resources, allowing users to trust your work. It may also encourage others to provide backlinks to you.
Example of Outbound Link:
In the this example, I want my readers to understand what SEO is, so I have linked an other webpage to help them understand SEO in depth. I’ve also included the anchor text property for the term ‘search engine’.
Anchor Text
Anchor text is a clickable text of a link. This text looks different from the other text as it has a different color and is underlined.
An anchor text signifies to readers the value of the link and what to expect in the link. There are various types of anchor text that you can use in the blog.
For example,
Brand Link: a link with the brand name. myntra
Site name: a link with full site name myntra.com
Focus keyword: Use focus keyword as anchor text For eg. Focus keyword- backlinks- backlinks
