This digitalization has changed the marketing world. We realized after Covid-19 that social media can be an excellent marketing tool. And many strategies have been developed in this time that can be used by aspiring authors as well. If you know how to use Facebook as a marketing tool, I can assure you that you are already on your way to becoming a best-selling author! Remember that if you are a self-published author, then you are entirely responsible for your book marketing on Facebook also.

5 tips for book marketing on Facebook

Create a Facebook author page

Creating a Facebook author page comes with certain perks you would like to know! 

It will help you to increase your audience, as Facebook is the fastest news-spreading platform and allow readers to choose the page they’re interested in.

On this page, you can share anything with your readers and interact with them via live broadcasts. To create your Facebook page, follow this simple tutorial. 

Just make sure to strike a balance between self-promotion and valuable content.

Facebook Ads

Again, Facebook’s internal best feature for marketers. This feature has made it easier to create a marketing campaign. Starting an ad campaign will cost you money, but it will be worth it because it will expose your book to new audiences. Don’t worry, you can always choose how much to pay!

This feature allows you to select your campaign objective, target audience, ad format, and budget.

Start a Facebook contest

This is one of the most important aspects to consider when marketing your book on Facebook.

Start giving away a few copies of your newly published book if you want to connect more with your audience. And tell them to share what they liked about the book and tag a friend who would also like to read it.

Use Great Visuals

When we say “digitalized world,” we are referring to the use of visuals. Your content must be valuable, but it is the visual that pulls the attention of your audience.

Pay close attention to the book’s front and back covers. Though we should not judge a book by its cover, the Visual Teaching Alliance has proven that visuals transmit information faster than spoken or written.

Create great promotional content

Finally, when it comes to book promotion on Facebook, make sure your content is appealing and engaging. where you not only talk about your book but also help readers find something new in the writing industry and enlighten the audience at your best.